REACHING AUDIENCES IN A DIGITAL AGE: TV NEWS ADVERTISING STRATEGIES EVOLVE

In today's fast-paced media landscape, TV news remains a powerful platform for reaching audiences. However, the rise of digital channels has transformed viewer preferences. To effectively engage with contemporary viewers, TV news outlets must develop innovative advertising strategies that strategically integrate traditional television with digital

In bustling cities across the globe, auto rickshaws dart through traffic, their vibrant hues catching the eye. These ubiquitous vehicles, often adorned with banners, are a mobile canvas for businesses seeking to reach a broad audience. Rickshaw advertising offers a unique avenue to interact with consumers in their daily lives, turning these everyda